The ways for a customer to experience and engage with your construction company are endless. Understanding when, how, and why a customer (prospect or client) would interact with your company may seem daunting but the benefits are infinite. Step out of your role - and into your customer’s shoes. What are they attempting to accomplish? How do they get there? What could they encounter along the way? Walk through the customer’s experience with your brand then map out how that journey looks now and what you want it to look like.

We’ve said it before, but it’s worth repeating: creating and growing personal and emotional connections with your clients is particularly relevant in an industry that is all about building things. A true connection and engagement with your customer creates business value and a strategic differentiation. Plus, engaged customers are three times more likely to recommend your company to someone they know. How do you know if your customers are truly engaged?

You can’t have a company without customers - at least not for long. Creating and growing personal and emotional connections with your clients is particularly relevant in an industry that is all about building things. The foundation of your successful construction company relies on managing a complex process, improving project execution planning, managing and motivating a broad range of professionals, and focusing on your relationship with clients. Leverage technology to streamline communication and empower companies to deliver better results. Then, maximize these results by focusing on strengthening the customer relationship.

Fostering a positive and productive client relationship is important in the construction industry. Many construction companies are successful because of their unique ability to attract new clients and, maybe more importantly, retain the clients they already have. Attraction and retention strategies revolve around connecting with people and invoking a positive emotional response from your client’s decision makers.

Regardless of the industry, a company needs to showcase its differentiation points to set it apart from the competition. It’s important to showcase why your company is a good fit for potential clients and why existing clients should buy from you again and again. Successful differentiation helps you shine over the rest of the pack. As discussed in our last blog, no two construction companies are alike. This begs the question, how can you differentiate? Here we dive into two specific areas that create endless opportunities to set your construction company apart.

“In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.” – Seth Godin's book Purple Cow.

Competition within the construction industry is fierce. The question is no longer if you are different but how are you different? No matter your company’s size, this is an important question to answer if you want to stand out in this crowded marketplace.