The ways for a customer to experience and engage with your construction company are endless. Understanding when, how, and why a customer (prospect or client) would interact with your company may seem daunting but the benefits are infinite. Step out of your role - and into your customer’s shoes. What are they attempting to accomplish? How do they get there? What could they encounter along the way? Walk through the customer’s experience with your brand then map out how that journey looks now and what you want it to look like.

We’ve said it before, but it’s worth repeating: creating and growing personal and emotional connections with your clients is particularly relevant in an industry that is all about building things. A true connection and engagement with your customer creates business value and a strategic differentiation. Plus, engaged customers are three times more likely to recommend your company to someone they know. How do you know if your customers are truly engaged?

You can’t have a company without customers - at least not for long. Creating and growing personal and emotional connections with your clients is particularly relevant in an industry that is all about building things. The foundation of your successful construction company relies on managing a complex process, improving project execution planning, managing and motivating a broad range of professionals, and focusing on your relationship with clients. Leverage technology to streamline communication and empower companies to deliver better results. Then, maximize these results by focusing on strengthening the customer relationship.

Fostering a positive and productive client relationship is important in the construction industry. Many construction companies are successful because of their unique ability to attract new clients and, maybe more importantly, retain the clients they already have. Attraction and retention strategies revolve around connecting with people and invoking a positive emotional response from your client’s decision makers.

Emotion wins over logic during any and every decision in the construction industry. Says who? Our brains as well as numerous studies that have dissected the role of left brain versus right brain and how emotion and logic sway us in making decisions. Sure, you can make any argument based on facts, figures, and reason, but unless you can invoke a positive emotional response from a prospect the persuasion is likely going to fail.

Keeping tabs on all of the moving pieces during any construction project has project managers getting pulled in many directions. But there is one thing in common for the most successful project managers: they have a tried and true method for working on the most important high-level tasks. These proactive methods are proven to minimize the time spent on dealing with so-called emergencies and putting out fires. After all, a reactive project management style can be all-consuming causing the loss of hours, days, and even weeks of unproductive time. Here are some tips on working at your highest potential.

The successful management of a construction project is no easy task. Some may even go as far as to say that construction project managers have the “hardest job.” While we think this definition is quite subjective, we do know the day-to-day hurdles of project management that aren’t so subjective. We’ve been there: we’ve managed projects, large and small, over the course of our careers.

Regardless of the industry, a company needs to showcase its differentiation points to set it apart from the competition. It’s important to showcase why your company is a good fit for potential clients and why existing clients should buy from you again and again. Successful differentiation helps you shine over the rest of the pack. As discussed in our last blog, no two construction companies are alike. This begs the question, how can you differentiate? Here we dive into two specific areas that create endless opportunities to set your construction company apart.

“In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.” – Seth Godin's book Purple Cow.

Competition within the construction industry is fierce. The question is no longer if you are different but how are you different? No matter your company’s size, this is an important question to answer if you want to stand out in this crowded marketplace.